Top 5 Common Ecommerce Website Design Mistakes and How to Fix Them

Running an ecommerce website is no small feat. With the rise of online shopping, it’s critical that your website delivers a seamless and enjoyable user experience. However, many ecommerce businesses make design mistakes that can hurt their sales, customer satisfaction, and overall success.

Fix common design mistakes to boost conversions and enhance user experience.

1. Slow Page Load Times

Mistake: One of the most common mistakes ecommerce businesses make is having slow page load times. Consumers expect fast-loading websites, and if your pages take too long to load, you risk losing potential customers. According to Google, 53% of mobile users abandon sites that take longer than 3 seconds to load.

How to Fix It:

At Designomad, we prioritize website speed to ensure your ecommerce site performs efficiently and retains visitors.

2. Complicated Navigation

Mistake: Complex or cluttered navigation is a major turnoff for users. If customers can’t quickly find what they’re looking for, they’ll likely leave your site without making a purchase. Confusing menus, hard-to-read categories, or too many options can cause frustration and hurt conversions.

How to Fix It:
We help Designomad clients create clear and intuitive navigation, ensuring users can easily browse products and find what they want in just a few clicks.

3. Unclear Calls to Action (CTAs)

Mistake: Having vague or hard-to-find calls to action (CTAs) is another common mistake. If users can’t easily understand how to take the next step (like adding an item to the cart or checking out), they may leave your site without completing a purchase.

How to Fix It:

At Designomad, we ensure that every ecommerce site we design has strategically placed CTAs that lead users toward conversion.

4. Lack of Mobile Optimization

Mistake: A non-responsive website that doesn’t function well on mobile devices is a critical mistake. With mobile ecommerce sales accounting for over 70% of total ecommerce sales in some regions, a mobile-friendly design is no longer optional.

How to Fix It:

At Designomad, we specialize in mobile-first design, ensuring that your ecommerce site performs excellently on all devices.

5. Poor Product Imagery

Mistake: Low-quality or insufficient product images can turn customers away. Shoppers want to see high-resolution images that show your products from multiple angles. Without these, they may not trust the quality of what you’re selling.

How to Fix It:
We work with clients at Designomad to ensure their product images are visually appealing and provide the level of detail that customers expect.